Ideas grounded in experience

Perspectives

Practical perspectives on tourism, hospitality, commercial strategy, distribution, technology and inclusion.

Latest articles

Ideas with context, not content for its own sake

The priority is to publish original, useful work. Consistency matters, but quality, specialisation and internal links are what build topical authority over time.

7 min read

Travel trade shows: real business or inertia?

A full diary does not demonstrate return. A trade show’s value depends on its objectives, the quality of the conversations and the follow-up that turns attendance into business.

  • Commercial strategy
  • Travel trade shows
  • Hospitality
6 min read

Pet-friendly: accepting pets is not enough

Allowing animals is an access policy. Being genuinely pet-friendly means designing the product, operations, pricing and communications as one coherent experience.

  • Pet-friendly
  • Hospitality
  • Customer experience

Recurring topics

A recognisable professional voice

01

Business and distribution

Markets, partners, B2B sales, revenue and commercial decisions.

02

Hospitality and technology

Useful digitalisation, adoption, connectivity and operational experience.

03

Inclusive tourism

LGTBIQ+ diversity applied to teams, product, service and communications.