Building functions from the ground up
Created and developed the Commercial and Marketing departments at Fantasía Hoteles, defining strategy, processes, channels and internal coordination.
Professional profile
Experience
More than 25 years connecting hotel operations, commercial strategy, travel distribution, branding, marketing and technology.
01
Career achievements
Selected evidence
Experience translated into concrete transformation
Responsibility across diverse portfolios
Managed sales for 18 Pierre & Vacances properties —hotels and tourist apartments— after leading a Fantasía Hoteles portfolio that grew to four hotels and included tourist apartments from 2019.
Distribution digitalisation
Led the end-to-end implementation of the Channel Manager and booking engine, covering connectivity, testing, training, go-live and continuous optimisation.
Brand creation and evolution
Created and developed the Fantasía Hoteles brand across identity, positioning, web, content, campaigns, and online and offline communications.
02
Expertise
Professional capabilities
Strategy, distribution and technology in one commercial conversation
A combination of commercial leadership, business development, account management and channel expertise that brings context, sound judgement and a long-term view to every market.
STR/01
Commercial strategy
Commercial leadership and market development
Setting priorities, opening opportunities and building B2B relationships through a connected understanding of the hotel business.
- Commercial planning
- Business development
- Strategic partnerships
REV/02
Revenue and pricing
Revenue, rates and channel profitability
Revenue Management strategy designed with General Management: pricing, availability, segmentation, demand and channel-mix optimisation.
- Pricing and availability
- Segmentation
- Channel profitability
DIS/03
Travel distribution
Channels, intermediation and hotel sales
Cross-channel experience with tour operators, agencies, bedbanks, OTAs and direct sales in domestic and international markets.
- Wholesale
- OTAs and direct sales
- Corporate · Leisure · MICE
ACC/04
Accounts and negotiation
Account management built around lasting relationships
Strategic account engagement, contract negotiation and commercial follow-up grounded in first-hand product and market knowledge.
- Key accounts
- B2B negotiation
- Partner development
BRD/05
Branding and marketing
Brand, positioning and commercial communications
Creation, development and evolution of the Fantasía Hoteles brand across identity, positioning, web, content, and online and offline communications.
- Brand development
- Positioning
- Online and offline marketing
TEC/06
Hotel technology
Technology applied to commercial growth
Leadership of the end-to-end Channel Manager and booking-engine implementation: connectivity, testing, training, go-live and continuous distribution optimisation.
- End-to-end implementation
- Channel Manager and booking engine
- Connectivity and adoption
Connected perspective
Product→Distribution→Market→Commercial relationship
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Experience
From operations to leadership
A career built on first-hand hotel experience
Customer experience, brand, sales, revenue, distribution and technology are not isolated functions: they form one commercial system.
Apr 2026—Jun 2026
Pierre & Vacances Center Parcs Group
Sales Executive · Andorra and Balearic Islands
Commercial responsibility for 18 properties —hotels and tourist apartments— across Andorra and the Balearic Islands, managing accounts and relationships with tour operators, wholesalers, DMCs, bedbanks and agencies.
Mar 2024—Mar 2026
Perfect Travel Services
Business Development · Catalonia
Commercial representation and development of the Catalan market for Palladium Hotel Group, Dimensiones Club and Wings to Claim.
Dec 2005—Mar 2024
Fantasía Hoteles
Commercial & Marketing Director
I created and developed the Commercial and Marketing functions at Fantasía Hoteles. I led the implementation of the Channel Manager and booking engine, from connectivity and testing to training and go-live, and the creation and evolution of the brand. Over 18 years of commercial leadership for a portfolio that reached four hotels and included tourist apartments from 2019.
Sep 2003—Dec 2005
Marina d’Or
International Sales Executive
European market development for hotels, tourist apartments and the seawater spa, including international B2B negotiation and representation.
Jan 2001—Sep 2003
Palafox Hoteles
Front Office and Domestic Sales
Progression from front-office operations to commercial development across companies, groups, events and the MICE segment.
Early experience in front office and guest service at Hotel Monasterio de Piedra provided a practical foundation in customer experience and hotel operations.
04
Education and languages
Academic foundation and communication
Qualifications and working languages
Education
Tourism Businesses and Activities Diploma (TEAT)
Escuela de Turismo · Universidad de Zaragoza
1994—1997 · Former university Diploma in TourismOnline marketing: website design and promotion
Centro de Estudios ADAMS · SEPE training
30 hours · 2020Languages
- Spanish
- Native
- Catalan
- C1
- English
- Professional
- French
- Professional
- German
- Advanced
Digital tools and capabilities
- Microsoft 365
- Excel (intermediate), Word (advanced), PowerPoint (intermediate) and Outlook (advanced)
- Applied generative AI
- Research, productivity, content and commercial-analysis support
- PMS and hotel technology
- Channel Manager, booking engine, connectivity and end-to-end implementation
05
Ecosystem
Strategic relationships
First-hand knowledge of the tourism ecosystem
Experience negotiating, developing business or collaborating with relevant players in travel distribution and commercialisation.
- Ávoris
- Hotelbeds · HBX Group
- Hotelplan Group
- Jet2holidays
- MTS Globe
- Traveltino
- TUI
- WebBeds
- World2Meet
CV ready to share
Public English version without a telephone number or email address.