Professional profile
More than 25 years connecting hotel operations, commercial strategy, travel distribution, branding, marketing and technology.
Expertise
Professional capabilities
A combination of commercial leadership, business development, account management and channel expertise that brings context, sound judgement and a long-term view to every market.
Commercial strategy
Setting priorities, opening opportunities and building B2B relationships through a connected understanding of the hotel business.
Revenue and pricing
Revenue Management strategy designed with General Management: pricing, availability, segmentation, demand and channel-mix optimisation.
Travel distribution
Cross-channel experience with tour operators, agencies, bedbanks, OTAs and direct sales in domestic and international markets.
Accounts and negotiation
Strategic account engagement, contract negotiation and commercial follow-up grounded in first-hand product and market knowledge.
Branding and marketing
Creation, development and evolution of the Fantasía Hoteles brand across identity, positioning, web, content, and online and offline communications.
Hotel technology
Leadership of the end-to-end Channel Manager and booking-engine implementation: connectivity, testing, training, go-live and continuous distribution optimisation.
Connected perspective
Experience
From operations to leadership
Customer experience, brand, sales, revenue, distribution and technology are not isolated functions: they form one commercial system.
Pierre & Vacances Center Parcs Group
Commercial responsibility for 18 properties —hotels and tourist apartments— across Andorra and the Balearic Islands, managing accounts and relationships with tour operators, wholesalers, DMCs, bedbanks and agencies.
Perfect Travel Services
Commercial representation and development of the Catalan market for Palladium Hotel Group, Dimensiones Club and Wings to Claim.
Fantasía Hoteles
More than 18 years leading commercial strategy, Revenue Management and pricing, B2B/B2C distribution, direct sales, branding and technology for a portfolio that grew to four hotels and included tourist apartments from 2019.
Marina d’Or
European market development for hotels, tourist apartments and the seawater spa, including international B2B negotiation and representation.
Palafox Hoteles
Progression from front-office operations to commercial development across companies, groups, events and the MICE segment.
Early experience in front office and guest service at Hotel Monasterio de Piedra provided a practical foundation in customer experience and hotel operations.
Career achievements
Selected evidence
Created and developed the Commercial and Marketing departments at Fantasía Hoteles, defining strategy, processes, channels and internal coordination.
Managed sales for 18 Pierre & Vacances properties —hotels and tourist apartments— after leading a Fantasía Hoteles portfolio that grew to four hotels and included tourist apartments from 2019.
Led the end-to-end implementation of the Channel Manager and booking engine, covering connectivity, testing, training, go-live and continuous optimisation.
Created and developed the Fantasía Hoteles brand across identity, positioning, web, content, campaigns, and online and offline communications.
Education and languages
Academic foundation and communication
Education
Escuela de Turismo · Universidad de Zaragoza
1994—1997 · Former university Diploma in TourismCentro de Estudios ADAMS · SEPE training
30 hours · 2020Languages
Digital tools and capabilities
Ecosystem
Strategic relationships
Experience negotiating, developing business or collaborating with relevant players in travel distribution and commercialisation.
CV ready to share
Public English version without a telephone number or email address.