Commercial strategy
Commercial leadership and market development
Setting priorities, opening opportunities and building B2B relationships through a connected understanding of the hotel business.
Barcelona · Domestic and international markets
Tourism · Distribution · Technology
Israel Navarro
Commercial &
Business Development
I connect hotel expertise, commercial strategy, Revenue Management, branding, B2B distribution and technology to develop markets and turn commercial relationships into sustainable business opportunities.
25+years in tourism and hospitality
18+years in commercial leadership
B2B + B2Cdistribution and direct sales
5working languages
TEATformer university Diploma in Tourism
360ºcommercial, operational and technology perspective
01
Profile
360º commercial perspective
Commercial judgement built from inside the industry
I combine hands-on hotel knowledge with commercial strategy, Revenue Management, branding, distribution and B2B partnership development.
I understand the complete journey: product, pricing, channels, technology, teams and customer relationships. This perspective helps me identify viable opportunities and translate them into concrete decisions.
Explore my full profileWhat I bring
Three capabilities working together
Revenue and pricing
Revenue, rates and channel profitability
Revenue Management strategy designed with General Management: pricing, availability, segmentation, demand and channel-mix optimisation.
Travel distribution
Channels, intermediation and hotel sales
Cross-channel experience with tour operators, agencies, bedbanks, OTAs and direct sales in domestic and international markets.
02
Selected experience
From operations to strategy
A career connecting hotels, markets and distribution
Apr 2026—Jun 2026
Pierre & Vacances Center Parcs Group
Sales Executive · Andorra and Balearic Islands
Commercial responsibility for 18 properties —hotels and tourist apartments— across Andorra and the Balearic Islands, managing accounts and relationships with tour operators, wholesalers, DMCs, bedbanks and agencies.
Mar 2024—Mar 2026
Perfect Travel Services
Business Development · Catalonia
Commercial representation and development of the Catalan market for Palladium Hotel Group, Dimensiones Club and Wings to Claim.
Dec 2005—Mar 2024
Fantasía Hoteles
Commercial & Marketing Director
More than 18 years leading commercial strategy, Revenue Management and pricing, B2B/B2C distribution, direct sales, branding and technology for a portfolio that grew to four hotels and included tourist apartments from 2019.
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Inclusive tourism
LGTBIQ+ diversity · Inclusive hospitality
Hospitality is only complete when it includes everyone
Inclusion is not a campaign: it is a way to design the experience, train teams and engage with the market.
I advocate hospitality that turns respect and diversity into genuine operational decisions throughout the year.
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Perspectives
Ideas grounded in experience
Analysis of tourism, business and inclusion
Latest perspective
Travel trade shows: real business or inertia?
A full diary does not demonstrate return. A trade show’s value depends on its objectives, the quality of the conversations and the follow-up that turns attendance into business.
- Commercial strategy
- Travel trade shows
- Hospitality
05
Contact
Professional conversation
Let's discuss the next opportunity
If you are looking for commercial experience, hotel expertise and a practical view of travel distribution and technology, we can start with a direct conversation.
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